Cookie Policy
Last updated: 19 October 2026
1. Introduction
This Cookie Policy explains how The Water Peak uses cookies and similar technologies when you visit our website.
It describes what cookies are, why we use them, which third-party services may be involved, and how you can manage your preferences.
This policy applies to www.thewaterpeak.com and our associated checkout environment at checkout.thewaterpeak.com.
Throughout this policy, "we", "us" and "our" refer to The Water Peak.
Our use of cookies and similar technologies may involve the processing of personal data. For further information about how we handle personal information, please refer to our Privacy Policy.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
They allow websites to recognise your browser, remember certain information and provide functionality such as maintaining your shopping cart or remembering your preferences.
Some cookies are temporary and disappear when you close your browser. Others remain on your device for a defined period.
We may also use similar technologies, including browser storage, JavaScript and tracking pixels.
These technologies may collect information such as your browser type, device information, pages visited and interactions with our website.
3. How We Use Cookies
We use cookies and similar technologies to operate our website, improve its performance and understand how visitors interact with our content.
With your consent, we may also use these technologies to measure advertising performance and support relevant advertising.
Our cookies are organised into four categories:
ESSENTIAL
Essential cookies are necessary for the website to function correctly.
They support core features such as:
- Shopping cart functionality and checkout.
- Secure browsing and payment processes.
- Customer account access.
- Remembering your cookie preferences.
- Basic website security and functionality.
These cookies cannot be disabled through our Cookie Centre because they are necessary for the operation of the website.
FUNCTIONAL
Functional cookies support additional features that improve your browsing experience.
Depending on the functionality you use, they may help remember selected preferences and provide a more consistent experience when navigating our website.
Functional cookies are optional and can be managed through our Cookie Centre.
PERFORMANCE
Performance cookies help us understand how visitors use The Water Peak.
We use this information to analyse website traffic, identify technical issues and improve the overall browsing and shopping experience.
This may include information about:
- Pages visited.
- Time spent on different pages.
- Interactions with products and collections.
- Navigation patterns.
- Website performance and errors.
We use Google Analytics 4 to support our website analytics.
Performance cookies are only used when the required consent has been provided.
MARKETING
Marketing cookies and similar technologies help us measure advertising performance and deliver more relevant advertisements.
With your consent, information about your interactions with our website may be shared with advertising partners, including Meta, for conversion measurement and personalised advertising.
This may include interactions such as:
- Viewing products.
- Adding products to your shopping cart.
- Starting the checkout process.
- Completing a purchase.
We use Meta advertising technologies, including the Meta Pixel and integrations provided through Shopify.
These technologies may allow advertising partners to associate website interactions with their own services, subject to applicable privacy settings and consent requirements.
Marketing cookies and related optional tracking technologies are only activated when the required consent has been provided.
You can withdraw your consent at any time.
4. First-Party and Third-Party Cookies
Some cookies are placed directly by The Water Peak. These are known as first-party cookies.
Other cookies may be placed by third-party service providers that support our website, analytics or advertising activities.
Third-party services may process information according to their own privacy policies.
Our principal technology providers include:
Shopify
Shopify provides the e-commerce infrastructure used for shopping cart functionality, checkout, payments and customer accounts.
We use Google Analytics 4 to understand website traffic and improve our services.
Meta
We use Meta advertising technologies to measure advertising performance and support relevant advertising, subject to the required consent.
5. Tracking Pixels and Similar Technologies
Cookies are not the only technologies used to understand website activity.
We may also use tracking pixels and similar technologies to measure interactions with our website.
A tracking pixel is a small piece of technology that allows a service provider to receive information when certain actions take place.
For example, tracking pixels may help us understand whether an advertisement resulted in a product view, shopping cart interaction or checkout.
Some advertising events may also be transmitted through server-side integrations, such as Meta's Conversions API.
Where required, these technologies are subject to your cookie and privacy preferences.
6. Your Cookie Preferences
When you first visit The Water Peak, our Cookie Centre allows you to choose how optional cookies and similar technologies may be used.
You can:
ACCEPT ALL
Allow the use of all four cookie categories, including optional Performance and Marketing technologies.
CONTINUE WITHOUT ACCEPTING
Continue browsing without accepting optional cookies.
PERSONALISE COOKIE CHOICES
Choose which optional categories you wish to enable.
Essential cookies remain active because they are necessary for the website to function.
You can change or withdraw your consent at any time through the Cookie Centre, accessible from our website.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
7. Managing Cookies Through Your Browser
Most browsers allow you to manage or delete cookies through their settings.
You can usually:
- View stored cookies.
- Delete existing cookies.
- Block certain cookies.
- Prevent websites from storing new cookies.
Please note that disabling essential cookies through your browser may affect certain website functions, including shopping cart functionality and checkout.
Cookie settings are generally specific to the browser and device you use.
If you visit our website using multiple browsers or devices, you may need to manage your preferences separately.
8. Cookie Duration
Cookies may be stored for different periods depending on their purpose.
Session cookies are temporary and generally expire when your browser session ends.
Persistent cookies remain stored for a defined period or until you delete them.
The duration of cookies used on our website depends on the relevant functionality and technology provider.
We aim to limit the use of cookies and related technologies to what is necessary for their intended purposes.
9. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes to our website, technology providers, legal requirements or data-processing practices.
When changes are made, we will update the date at the top of this page.
Where required, we will request renewed consent before using optional technologies for new or materially changed purposes.
We recommend reviewing this policy periodically.
10. Contact
If you have questions about this Cookie Policy or how we use cookies and similar technologies, please contact The Water Peak.
You can reach us through our Contact Page.
The Water Peak
Netherlands
Website: www.thewaterpeak.com